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Top Search Marketing Strategy

A brand is defined by the American Marketing Association (AMA) as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”.


Hence, branding is not about getting the target market to choose one’s products or services over the competition, but it is about getting one’s prospects to see one as the only one that provides a solution to their problem. In an era of online globalisation, effective marketing can be achieved through efficient Search Engine Marketing, SEO (Search Engine Optimised) services  collectively known as Digital Media Marketing and Google Paid Marketing.


The process of gaining traffic through the purchase of ads on search engines is basically what constitutes search engine marketing. It is the fastest and probably one of the most effective ways of marketing a product or idea and creating a credible branding for your product. In a nutshell, the ads on the internet search engines like google, bing and yahoo can be purchased by the highest bidder to feature at the top of a list of search results. The higher you pay, the better ranking you get on a google paid list.

A google paid list is also a type of ad bid. The highest bidder gets featured on the right hand side of each search result page in the form of a paid advertisement, thus improving not only their marketing strategy but also their brand position in the market amidst other buyers and sellers. Google paid Marketing gives the highest bidders an edge over their competition in the market by providing them with credibility which is crucial for the consumer-supplier relationship.


Digital Media Marketing refers to a type of marketing strategy which focuses on keywords along with the bid for those keywords. Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users Whenever a person makes a search on the internet using one of the search engines, the processor immediately identifies the keywords from the phrase to be searched, isolates them and matches them to the search results and then displays these results according to the decreasing order of bids. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.


Hence in the age of Online Marketing, it pays to advertise and it definitely pays to get bidding in the areas of search engine marketing, Search Engine Optimised marketing (Digital Media Marketing)and Google paid Marketing.

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